EPIB of British American Tobacco Case Study Example | Topics and Well Written Essays - 2500 words

EPIB of British American Tobacco - Case Study Example BAT Company was founded in 1902, the company acquired different companies in America and the UK to form the current multinational corporation it has evolved to be. Currently BAT is the second biggest procedure of cigarettes in world with an estimated 10.5% of the total global share. PESTEL analysis is used to investigates the vital factors which affects an industry and the influence they have on a particular company or companies operating in that particular industry. PESTEL is means political, Economic, Social, Technological and Legal factors. Political factors entail government policies which are related to the industry, this includes tax policies, regulations and laws, tariffs and restrictions and other factors. The economic factors include the wider economic performance for example economic growth, exchange rates, interest rates and inflation. Social factors on the other hand relates to cultural issues which includes health, population growth, demographics, changes in consumer behaviours and other aspects. Technology factors include the adaptation of new available technology and new ideas such as automation, information technology and rate of technology change. Legal factors comprises of legal procedures, licensing, product legal descriptions and other legal factors. (Hollensen, 2004) Political factors whereby the company have to deal with the political interferences that may be practiced by the UK government. According to research political systems of nations affect the conduct of businesses, for example some countries practice collectivism while others practice capitalism political systems. The UK government practices capitalism in that it allows factors of production to be privately owned and the government performs only limited duties that the private sector cannot perform unlike in collectivism and communism that stresses collective goals. So BAT Company has no restrictions and hence we can conclude that it enjoys good external political environment. (London and Hart, 2004) Economical factors which mainly deals with financial forces in the economic environment. Such factors include foreign exchange rates, currencies and global monetary systems like the use of Euro currency, inflation, counter trade, balance of payments, monetary policies, and fiscal policies among others. After carrying out careful analysis of these factors BAT Company did not face a lot of these challenges with but only was subjected to few of them like inflation and the balance of payments. (Buckley, 2005) Social factors are other factors that the company has to consider before going international. Forces within the society such as religion, family, social structure and education may impact positively or negatively the way BAT Company will market its products. Social factors affect our attitude, opinions and interests on the way we view products from certain companies. (Buckley, 2005) Technological factors are another key factor to be put in consideration before going global. Advanced technologies are now being experienced by many companies as

Explain how and why dunkin donuts conducts marketing resarch. Be Essay

Explain how and why dunkin donuts conducts marketing resarch. Be Specific. Describe what type of resarch is Dunkin Donut doing primary or seconday. Why - Essay Example Due to this research the organization started locating itself near homes as well as business areas and they even opened their business in large stores such as Wal-Mart. This depicts that Dunking Donuts is involved in conducting mainly primary research. Primary research is that research that is conducted by the researcher themselves and this form of research has not been conducted before. This form of research is conducted by the organization in order to identify what the customers want. It is very essential for an organization to first identify the needs and wants of the customers and then develop their products and services in compliance with those needs and wants (Kotler 98). This is because customers always want to purchase those goods and services that satisfy their needs and wants. If an organization develops goods and services without conducting research, it is most likely to fail. This is because such an organizations offering may not attract customers and the offerings they h ave developed would not be